Your Signal Health Report in about 30 days. The GTM Signal Assessment is one read-only engine, run through two lenses: a Sales lens for your CRO and a Demand lens for your CMO. Run either on its own, or run both for a full-funnel view across the marketing-to-sales seam. It reads your live data across the tools you already run, surfaces the revenue leaks visible in your pipeline, deals, data, demand, and AI-search visibility, and estimates the potential dollar impact where the data supports it. You walk out with a report your team can take to the board, and an on-ramp to the always-on subscription.
The data is already there. Your team just isn't reading it. The GTM Signal Assessment tells you exactly where you stand: what's working, what's leaking, and what each leak is potentially costing you, with estimated dollar impact, straight from your live data. It's the fastest way to see the read for yourself and the on-ramp to the always-on subscription.
The assessment fits inside a CRO's discretionary spend. No procurement committee, no ITSEC review, no long vendor onboarding. Sign a statement of work, kickoff in days.
The Signal Health Report stands on its own even if you never subscribe. CRO-ready findings, visible leaks with estimated dollar impact and ranked by revenue impact. Bring it to the board.
The assessment is Scalient IQ reading your own live data. If the report lands, the natural question becomes: "Can this stay on continuously?" Yes. That's the always-on subscription.
A portion of your assessment fee can credit toward an always-on subscription if you move forward. The decision is yours, with the report in hand.
The GTM Signal Assessment is a single read-only engine that runs against the tools you already run, read through two lenses. Run either lens on its own, or run both and read them as one funnel across the marketing-to-sales seam, where captured demand converts or quietly decays before sales ever works it.
For the CRO and VP Sales. The read surfaces the leaks visible in your pipeline, stalled deals, CRM and data fidelity, buying-committee coverage, objection patterns, and AI-search visibility, and delivers your Signal Health Report: visible revenue leaks with estimated dollar impact, ranked into a prioritized play map.
For the CMO and demand leader. The read scores demand health, funnel conversion, attribution fidelity, marketing data fidelity, brand visibility across AEO and GEO, and account and committee coverage, and delivers your Demand Health Report: a board-grade view of how marketing turns into revenue.
Most reporting can see marketing or sales, rarely the seam between them. Run both lenses and the full-funnel view surfaces the leaks hiding in that handoff, where hard-won demand stalls before a rep ever touches it, each one carrying an estimated dollar impact. Modeled estimates for business discussion, read-only throughout. Your team executes.
The read does the heavy lifting. Humans validate every finding before it ships.
30-minute kickoff call to understand your stack, team structure, GTM motion, and pain points. You authorize read-only OAuth connections to your CRM (HubSpot or Salesforce), intent tools (Bombora, 6sense, G2), conversation intelligence (Gong, Chorus), marketing automation, and sales engagement tools. Standard read-only flow. The same thing your team does to connect any tool to your CRM, and fully revocable at any time.
Scalient IQ reads and maps your signal data. It traces how data moves (or doesn't) between systems, assesses record completeness, freshness, and duplication, and cross-references contacts against accounts to flag missing buying-committee personas. A consultant doing this manually would take 2 to 3 weeks. The read finishes in days.
Seven core reads run in parallel: pipeline leakage, deal-stall and forecast fidelity, CRM and data fidelity, buying-committee coverage, objection intelligence, AEO/GEO brand visibility, and stack efficiency. Each leak gets an estimated dollar impact. Human checkpoint: a person reviews every finding before it goes into the report. The read surfaces patterns. We validate and contextualize.
The Signal Health Report comes together. A one-page executive summary you can share with leadership. Detailed findings per read area. Signal flow visualizations. Benchmarks against similar mid-market GTM orgs. Priority leaks ranked by dollar impact. The report stands alone, no pitch deck attached.
60-minute readout with your GTM leadership (VP Sales, VP Marketing, RevOps). Walk through findings, answer questions, discuss what each leak is worth. If you want the read to stay on so the numbers refresh on an always-on cadence, that's the always-on subscription conversation. No pressure. The report has standalone value.
These six make up the Sales lens Signal Health Report. The Demand lens delivers its own equivalents across the six Marketing Signal dimensions, and running both gives you the full-funnel view.
Where your stack reads signals well, where it's blind, and what high-intent activity is invisible to your forecast.
How much qualified pipeline you're losing to fragmented data, missed handoffs, and broken automations, with estimated dollar impact.
A unique differentiator. Where your CRM is lying to your forecast: drift, duplicates, stale stages, missing follow-ups. We detect and flag it. We never write to your systems.
Whether you show up when a buyer asks ChatGPT, Perplexity, Gemini, or Claude for a vendor like you, tied to real pipeline. Few connect AI-search visibility to revenue.
Which plays target the most potentially recoverable revenue in the next 90 days, subject to your team's execution and market conditions, ranked by dollar impact and effort. We hand you the play. Your team runs it.
Tool overlap, underutilization, and integration gaps. Where you're paying for capabilities you're not using.
Scalient IQ connects through standard read-only OAuth, never writes to your systems, and never sends anything on your behalf. Every connection is revocable at any time. There are no external actions because we do not execute. Intelligence, not execution: the instrument panel, not the driver. The assessment reads your live data through 215+ connectors across 30+ categories, curated from a 15,000+ tool martech universe, and you can be connected in under an hour, subject to your admin access and connector availability.
Wondering whether your team is ready for a full Signal Assessment? Start with the free GTM Readiness Index. 12 questions, 5 minutes, and you'll know exactly which of the four readiness stages your revenue engine sits at, across Signal Coverage, Stakeholder Intelligence, CRM Fidelity, and AI-Search Visibility.
Take the Free 5-Min GTM Readiness IndexDisclaimer. Scalient IQ reports are based on read-only analysis of connected customer-authorized data and/or externally available information. Dollar amounts, pipeline impact, and upside ranges are modeled estimates for business discussion purposes and are not guarantees of revenue, pipeline recovery, deal velocity, sales performance, or customer outcomes. Customer execution, data quality, market conditions, sales process, and third-party platform changes may affect results.