GTM Signal Matrix™

Your CRM Already Knows Who's Going to Buy.
You're Just Not Listening.

The GTM Signal OS for B2B SaaS. SiQ Cortex sits on top of your CRM, including HubSpot or Salesforce, and decides who to pursue, why now, and which play wins — then runs the moves across the tools you already own. We don't replace your stack. We orchestrate it.

"71% of B2B organizations collect buyer signals, but more than half do not operationalize the data."

— Forrester Research

Not sure where you stand yet? Start with the free Index — 12 questions, no sales call.

30%+
Lift in qualified opportunities within 30–45 days
25–40%
Reduction in manual SDR follow-up time
80+
GTM tool connectors, plug-and-play in under an hour
The Problem

Your GTM Signals Are Loud — and Useless

Modern B2B revenue teams have HubSpot, Gong, Outreach, Bombora, and a dozen other tools. They still can't tell you which accounts are actually ready to buy this week. Activity is high. Signal-to-noise is low.

01

Fragmented Data

CRM, marketing automation, intent platforms, conversation intelligence, partner data — every tool speaks its own dialect. There is no single source of truth.

02

Buried Intent

The accounts ready to buy are in your data right now. You're chasing the loud ones instead. 90% of companies ignore 40% of their highest-intent signals.

03

Misaligned Teams

Sales, marketing, RevOps, and CS each run their own version of the playbook. Everyone is busy. No one sees the full picture.

04

Manual Triage

SDRs spend hours on lead qualification. Account research gets repeated across teams. Critical follow-ups slip because no one was looking.

05

Unclear Attribution

Leadership can't answer which campaigns, plays, or partners actually drove pipeline. Reporting is reactive. Forecasting is a vibe.

06

Slow Execution

Deals stall. Champions go quiet. The right action at the right moment becomes a guessing game your reps don't have time to win.

SiQ Cortex

The GTM Brain That Sits Above Your Stack

SiQ Cortex unifies your GTM signals through the GTM Signal Matrix™ — our proprietary scoring formula — and tells your team exactly who, why now, and which play. AI recommends. Human approves. Nothing fires without your say-so.

01
Differentiator

GTM Marketplace

80+ tool connectors across 15 categories — CRM, intent, conversation intelligence, sales engagement, marketing automation, partner ecosystems, AI SDR, product analytics, and more. Plug your entire GTM stack in under an hour. Standard OAuth. Read-only. Customer controls every permission scope.

02
Differentiator

Stakeholder Intelligence Engine

Detects buying committee roles from your conversation intelligence. Tracks objections per stakeholder. Renders a Stakeholder Politics Map for every deal. Generates pre-meeting briefs that read like a senior AE wrote them. Works across 10 buying committee role types.

03
Differentiator

Buying Committee Health Score

A composite Green / Yellow / Red score on every deal card — instantly tells your team which opportunities are multi-threaded vs. single-threaded, where champions have gone quiet, and which deals need re-engagement before they slip.

04
Differentiator

CRM Fidelity Automation

Every other GTM platform tells you who to target. SiQ is the only one that also keeps your CRM honest. Auto-detects deal stage drift, missing follow-ups, stale close dates, and blocker signals — so your forecast actually reflects reality.

05
Differentiator

HITL Governance

Human-in-the-loop is architectural, not a bolt-on. Every external action — emails, CRM writes, play triggers — routes through the Approval Queue. AI surfaces the recommendation with full context. Your team decides what fires. Trust differentiator vs. autonomous AI SDR platforms.

06
Differentiator

AEO / GEO Signal Intelligence

Monitors brand visibility across AI search engines — ChatGPT, Perplexity, Gemini, Claude. Most B2B leaders are blind to AI search. SiQ Cortex shows you exactly where your category is winning, where you're invisible, and where competitors are claiming territory.

Lead Product

The GTM Signal Assessment

A 30-day diagnostic that runs SiQ Cortex against your real revenue data. You get a Signal Health Report with prioritized findings, a CRM Fidelity Score, and a play map ranked by revenue impact. The deliverable is also a live demo of the platform — see what your signals are actually telling you before you commit to anything else.

What Clients See

30 Days In, the Math Changes

For a typical mid-market to enterprise B2B SaaS with $10M–$100MM+ ARR, a properly orchestrated GTM Signal Matrix™ unlocks $500K–$3M in incremental pipeline within 6–12 months. Most lift shows up in the first 30–60 days as previously hidden expansion accounts get surfaced.

$500K–$3M
Incremental pipeline within 6–12 months
25–40%
SDR cost savings from automated triage
15–30%
Faster deal velocity end-to-end
FAQ

Common Questions

AI SDR and Revenue AI tools are execution engines. SiQ Cortex is the neutral, stack-agnostic GTM brain above them. It decides who, why now, and which play, then lets those tools handle the sends and tasks. We orchestrate AI SDRs — we don't compete with them.

No. We sit on top of your existing CRM through standard OAuth. Read-only. We don't ask you to migrate data, change processes, or onboard a new system. SiQ Cortex makes the tools you already have smarter.

Nothing running on your servers. Standard OAuth — same flow your team uses to connect any tool to HubSpot or Salesforce. Read-only access. Customer controls every permission scope. Revocable anytime. We provide a security one-pager for your InfoSec team on request.

A 30-day paid diagnostic. SiQ Cortex runs against your real revenue data. You get the Signal Health Report — a CRO-ready deliverable with prioritized findings, a CRM Fidelity Score, and a play map ranked by revenue impact. It's both a standalone deliverable and a live demo of SiQ Cortex. Pricing is conversation-based.

The GTM Signal Assessment delivers in 30 days. SiQ Cortex deployment runs 30–60 days end-to-end depending on stack complexity. Most clients see qualified opportunity lift within the first 30–45 days post-launch.

Mid-market B2B SaaS and modern services firms — typically 80–800 employees, $10M–$100MM+ ARR, ACV $10K–$100K, with HubSpot or Salesforce already in production and a CRO, RevOps, Marketing, and CS leader in place. Not built for early-stage startups or 12-month-procurement enterprises.

Ready to See What Your Signals Are Telling You?

30 days. One Signal Health Report. Zero rip-and-replace.